Friday, November 5, 2010

cupcakeization

Or how mini versions of cake are invading the planet

THe most memorable part of any elementary class is the parties. Every birthday, holiday, or celebration, had some kind of food. Sure there were chips and juice, but the stars of the show were always the cupcakes. My mom can recount a particular batch she baked for a Thanksgiving feast when I was in fourth grade. But as the school was warding off obesity and good food, sweet treats were being banned. Ed Levine reported that some Texan schools went as far as to illegalized cupcakes altogether. Whole-grain and natural guised as a theoretic improvement on health, but for the taste buds of elementary school children, flavor is all that mattered.  They traveled easy in the unsteady hands of third-graders and didn’t need complicated utensils to eat (peal off the wrapper and just take a bite). No birthday party was complete with all of my classmates and me munching on tasty little cupcakes.

I Don’t mean to cow you with the whole philosophy of eating right and a healthy lifestyle.  This essay is about cupcakes (for goodness sake!): the fluffy and sugary miniature cake infesting grocery stores and exclusive bakeries around the globe.  Running back to your bran shakes and organic prunes yet? Those fiber-stuffed in-edibles have nothing on bakery delights. Say no to the ill-tasting desserts and pass down the cupcakes. If you really want something delicious, sought after by first graders, wedding planners, and top-class chefs alike, cupcakes are the way to go.

An angry little cupcake

A Word of advice: don't ever confuse a cupcake with a muffin. If you do, some connoisseur will dash over from France and smack you over the head with his rolling pin. The Cake Mix Doctor herself explained the difference for those too stubborn to change their current views. Cupcakes are always sweetened to perfection and frosted with a whipped icing or drizzled with glaze, while muffins are a type of quick bread in cupcake sizes. Many people (including those who write books about those copycat breads) will also attempt to argue that cupcakes are a type of muffin. Not so fast, my chef-to-be. Muffins and cupcakes are both smaller versions of larger breads and cakes. Like the kid brother or sister of a famous star. Not usually as well know but pocket-sized and much sweeter. So don't be telling me that muffins are the parents of cupcakes: the lineage between the two is more synonymous to cousins that also happen to be best friends. But the fight isn’t too competitive. Who wouldn’t take a piece of frosted goodness over wheatgrass muffins? Hay is for cud-chewing herbivores and certainly has no place in human food.

THe muffin vs. cupcakes debate can be a hard fight to win, so I’m going to fill you in on the history of the humble little cakes (no one cares about the muffins anyhow). Here’s what you need to know: cupcakes are not newcomers to the world of confectioneries. So where exactly did cupcakes start out? These bite-sized cakes have unknown origins, as their creation was more of an evolutionary process. Many food experts believe that they were Americans downsizing British pound cake into small cups (hence, CUPcake). The name may have also been derived from the ingredients in said pound cake. In traditional pound cake, a pound of each ingredient was required, so in the cupcake version, a cup of every constituent was needed. In the American Frugal Housewife, Mrs. Child quotes a cupcake as being "about as good as pound cake, and is cheaper." After a possible two centuries behind the scenes, cupcakes began to emerge with the nineteenth century. Baking necessities were no longer rationed after the World Wars, and cooking had become less of a chore with nonstick pans and conventional ovens replacing inefficient cast iron molds and open hearths.
BUt cupcakes are no longer a dessert of days gone by. According to George Musser, "In recent years the U.S. has had something of a great cupcake awakening, as blogs and bakeries have devoted themselves to its pleasures. Some attribute this renewed popularity to the cupcake-indulging characters of HBO's Sex and the City, and food historian Susan Purdy also credits dietary awareness: you can have your low-calorie cake and eat it, too." Smaller portions of sugary foods don’t only contain less of the unwanted carbs and fats, but also allow for dieting people to not feel guilty for eating dessert. Smaller portions are often key to calorie-counters so cupcakes make a piece of cake.

DOn’t be frightened when you spot cupcakes popping up everywhere. Blogs exclusive for little bakery delights are cropping up faster than greedy little fingers gobble up a plateful of homemade cookies. Stef’s “Cupcake Project” began after she decided to whip up a batch of cupcakes for her friend’s wedding, with no previous baking skills to back her up. The gals over at “Cupcakes Take The Cake” present themed cupcakes and allow for devotees to stay up on up-to-date on breaking cupcake news. Some bakeries even specialize in only concocting the best cupcakes around. These high-end bakeshops cater to grownups that want another lick at a childhood treat. Sprinkles has a fleet of confectioneries passing along the trend across the country (and a delivery truck not unlike that of an ice-cream man), with its signature red velvet flavor. For a coughing up a hearty $3.25, you can take a lick of what celebrities and posh persons nosh on for dessert. If you’re not the only one with the need for a sugar fix, Sprinkles also offers an all-natural doggie cupcake (for just $2.50 more). That just goes to show that cupcakes aren’t just for little kids anymore.

TRends usually move down the age groups, starting with adults and moving down to children. A dad wears a suit and tie to work and Junior wants to dress just like his old man. The little boy wants to mimic what his father wears and learn to tie his own tie. The cupcake is gravitating from the other direction. Adults are taking the treasured bakery item and transforming it into their own, elevating the cupcake to a caliber suitable for vogue events. The connection that today’s adults want with an innocent-seeming indulgence is comfort. Every parent baked their love into those cupcakes for their little angel. Cupcakes are a comfort food, warming the soul like a hug. With the media pressuring maturity and importance of material objects over values like family, adults need something to fall back on. One savory bite brings back all those memories of being a kid, when paying the rent and job stress was a thing of playtime. Adults may appear too old to care about something as childish as a cupcake. Just don’t be surprised when the seasoned adult presiding over a birthday party for tantruming toddlers slips a cupcake from the birthday child’s stash.
SO if you’re feeling out of sorts, don’t reach for the alcohol. Its empty calories and puking tendencies could make you sicker. Go grab a cupcake: there’s bound to be a bakery open during your lunch break. Pick out your favorite (chocolate if you don’t already have one) and take in a mouthwatering drop. Chew softly as you remember that party in first grade when you spilled icing all over the front of your shirt. Finish off the little sweet and hide the wrapper in a trashcan on your walk back to work. Your grown-up coworkers would frown upon evidence of consuming a trite treat. Don’t be too paranoid, though: they probably stash a cupcake in their desk after making a dozen for their kid. Cupcakes may be the tiniest of cakes, but don't judge them on their size. These bite-sized treats are what take the cake.


E

Bibliography

"About Us and FAQs." Weblog post. Cupcakes Take The Cake. Ed. Rachel Kramer Bussel, Nichelle Stephens, and Stacie Joy. 2004. Web. 4 Nov. 2010. <http://cupcakestakethecake.blogspot.com/p/cupcakes-take-cake-faqs.html>.
"A Little Cupcake History." Free Articles Directory | Submit Articles - ArticlesBase.com. Jan. 2010. Web. 01 Nov. 2010. <http://www.articlesbase.com/desserts-articles/a-little-cupcake-history-1714334.html>.
Byrn, Anne. Cupcakes from the Cake Mix Doctor. New York: Workman Pub., 2005. Print.
Child, Lydia Marie Francis. The Frugal Housewife. Boston: Carter and Hendee, 1830. Feeding America. Web. 2 Nov. 2010. <http://digital.lib.msu.edu/projects/cookbooks/html/books/book_06.cfm>.
Fragpacket. Capitol Hill B&W 3. Digital image. Flickr.com. 22 Feb. 2008. Web. 3 Nov. 2010. <http://www.flickr.com/photos/fragpacket/2286395052/>.
Hamilton, Brock. "History Of The Humble Cupcake." EzineArticles Submission - Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints. 8 Oct. 2006. Web. 01 Nov. 2010. <http://ezinearticles.com/?History-Of-The-Humble-Cupcake&id=322039>.
Laskin, Avner, and Danya Weiner. Artisan Patisserie for the Home Baker. New York: Sterling Pub., 2006. Print.
Levine, Ed. "Cupcake Crackdown: Have the Food Police Gone Too Far? | Serious Eats." Serious Eats: A Food Blog and Community. 6 Sept. 2007. Web. 04 Nov. 2010. <http://www.seriouseats.com/2007/09/cupcake-crackdown-have-the-food-police-gone-t.html>.
Mausser, Veronica. "Cupcakes at School." Personal interview. 2 Nov. 2010.
Musser, George. "Cupcakes." Scientific American Sept. 2009: 98. MasterFILE Premier. Web. 2 Nov. 2010. <http://web.ebscohost.com/ehost/detail?vid=5&hid=112&sid=248e6c65-7373-4a30-81b0-935004a8db86%40sessionmgr114&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=f5h&AN=43608432>.
Nelson, Candace. "Sprinkles Cupcakes." ::: Sprinkles Cupcakes :::. 2010. Web. 04 Nov. 2010. <http://www.sprinkles.com/about/faq.html>.
Olver, Lynn. "The Food Timeline: Cake History Notes." Food Timeline: Food History & Vintage Recipes. 26 Sept. 2010. Web. 01 Nov. 2010. <http://www.foodtimeline.org/foodcakes.html>.
Stef. "About." Weblog post. Cupcake Project. 21 Feb. 2007. Web. 4 Nov. 2010. <http://www.cupcakeproject.com/2007/02/about.html>.
Weinstein, Bruce, and Mark Scarbrough. The Ultimate Muffin Book: More than 600 Recipes for Sweet and Savory Muffins. New York: W. Morrow, 2004. Print.

Wednesday, October 20, 2010

the life of the party

(A rough draft of the opening to my food piece.)

WHat do you imagine a birthday party to look like? Balloons and streamers and presents and all of your friends and (of course!) cake. Can you even picture a celebration without some kind of cake sitting smugly on the table? It wouldn’t be the same without letting the birthday boy or girl blow out the candles in a hurricane-level breath and handling an over sized (and very sharp) knife to cut the first slice. It’s the one food that has become an almost symbol of birthday celebrations. It’s not a party without cake. But in this day and age of calorie-counting and image consciousness, fitting a large cake into every single occasion is out of the question. Don’t fear my cake-loving friend: you can have your cake (and enjoy it too). Miniature-sized cakes have been cropping up across the country in a bakery near you. The invasion of the little cupcakes has already begun. Smaller in size, but still as mouthwatering as a whole chocolate cake drizzled with melt-in-you-mouth icing without the guilt of chowing down a huge slice and what to do with the leftovers in you refridgerator. Cupcakes may be the tiniest of cakes, but don't judge them on their size. These bite-sized treats are what take the cake.

E

Wednesday, October 13, 2010

blog review, part duex

Blogs viewed, take two

Cupcake Bakeshop
Cupcakes Take the Cake
Saucy's Sprinkles (bloggedy blog blog)
http://www.saucysprinkles.com/

Carrots 'N' Cake
http://carrotsncake.com/

Desserts should be good for you
http://www.sugoodsweets.com/blog/

FOr round two, I was hunting down food blogs...about desserts (it sounded too good to pass over). I grinned at the sight of Jessica Su's promise to search out dessert that is not only tasty but good for you as well. Oh sure, there are the insane recipes (bacon+cookies=good idea??), but the humor and willing tone, confessing to a diary almost, to try what ever it takes to get that perfect dessert really won me over. It seems like a picture coated blog is what makes people drool over it, but not here. There is usually only one picture per post, but it's a good quality picture, not taking me away from the real content here: the food. That's why I'd visit a food blog: to make food and have a picture so I know that the concoction I cook up looks half-decent.

THe blog is categorized into groups based on the main food (the "Nutella" and "Eat Your Vegetables" are personal favorites). Just below is a box that has the most popular posts on the blog (nice to see what other people like off this blog). A handy dandy search bar makes finding your guilty pleasure food that much easier. The archives box is small compared to almost all of the other blogs I've seen, but makes for a neater looking layout.

ADitional content to food realated things can be distracting. I guess some people like reading someone's story about their dog, kid, husband, ect. But not me. Jessica Yu kept her focus on the food and came out a winner in my book. Her funky and off-the-beaten-path recipes (and chocolate!) make for an enjoyable read and preps you for food that makes me want to run to the kitchen, take out my spatula and whip up a batch of her breakfast cookies. You have to see then to believe it.

E

Tuesday, October 5, 2010

looking around town

I'm checking out proffesional food blogs, written by those who know food and blog about it

blogs consulted
Tea and Cookies
-food, stories, recipes
honey&jam
-Recipes+Photos
Dessert First
Bittersweet
Savory Sweet Life
-easy everyday recipies from an everyday home cook
I Actually came across this blog a few years ago while looking up knitting patterns. Hannah, the mastermind behind the blog "Bittersweet", shares not only a ideas for cooking but knitting and crocheting as well. The dual interests add to more traffic on the site because it caters to two interests. With a name like "Bittersweet", I immediately thought of chocolate and desserts, but this blog has a wide range of choices for some of the more picky eaters. Many of the recipes are vegan-friendly: adding another group of people that would read this blog. The images in the posts are very artful and decorative. It brings a more professional level to the blog rather than just messy and blurry pictures. The pictures show that Hannah takes care of her blog and its appearance. The banner at the top with the title of the blog is fall themed and I'd guess that it changes based on the season. Changes like that show that Hannah updates her blog regularly.

I Also liked that recipes were included in "Bittersweet." They bring the food right to your oven so you can appreciate its taste rather than just words, the ultimate review. Hannah’s tone is sincere and grounded. It gives me the impression that she is writing this blog because she is passionate about the things she writes about. The passion is what makes this writing fun to read about recipes that aren’t exclusive to top chefs.

E

Thursday, September 16, 2010

bring on the madness

Welcome all

THe topic (as you can probably tell) is cupcakes. The thing that I like about cupcakes is that they are the little children of cakes. Cupcakes are just the right size for one. With a cake you end up with the wrong size, but a cupcake is always right. Something about them just makes me want to gobble one up. Even if the icing is sloppy or the edges are a little burnt, a cupcake is always adorable.

LEt's see where this is going to end up next time

E